LTE in Russia - in three days in Kazan

Infrequently, Russian companies are at the cutting edge of advanced technology. On August 30, Yota launches the world's second 4G network using LTE technology in Kazan. A little earlier, the company opened an international office in London, has been successfully operating in Nicaragua for a long time, and is preparing to launch a network in Belarus and Peru into commercial operation. The influential British magazine The Economist praised Yota - over the course of a year, the Russian company became one of the leaders in the Internet communications market in the Russian Federation and became an international company.

- in October 2008, the company appeared
- in June 2009, the company put networks into commercial operation
- in October 2009, Yota has 200 thousand subscribers and a break-even point
- now the company has 600 thousand subscribers in five cities with a total population of 25 million people. So every 50th resident (or every 20th among young people) is a Yota subscriber

The secret of success is simple - honesty with your customers and transparency of tariffs. Tired of predatory tariffs, people come to using 4G, pay clear, always the same 900 rubles per month and get the opportunity to use the same Internet everywhere - at home, at work, in a cafe, at a train station, on holiday in Sochi, on a business trip in St. Petersburg, immediately, not yet having entered the city, just hitting Pulkovo.
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The chosen Yota promotion strategy by transferring data instead of voice services is also often used by Japanese operators. They earn on these services up to 70% of their revenue. Such an active attack on the Internet has forced the entire “Big Three” to introduce conditional unlimited Internet tariffs and significantly reduce prices. Now Yota is preparing a new revolution - the LTE network, which supports speeds up to 100 Mbit / s download and 50 Mbit / s upload, and the response delay between the base station and the subscriber is only 10 ms. In addition, LTE is built on the basis of existing equipment, seamlessly integrating with GSM.

The company is actively developing abroad. According to Yota CEO Denis Sverdlov, the geography of expansion was determined by the speed at which bureaucratic problems were resolved. So, in Nicaragua, Peru and Belarus there were no noticeable barriers - the frequencies were allocated quickly, the authorities were interested in the emergence of an innovative Internet. In Russia, the company will build networks in Kazan, Novosibirsk, Samara and two more cities later this year.

News on the launch of the network on the rbc website: “The first LTE network in Russia will be launched in Kazan on August 30”