Recently, The Economist magazine wrote about the Russian Internet provider Yota (eng), calling the company, no less, a potentially global brand. The Economist is an influential weekly English-language magazine. Published in the UK since 1843. In 2006, the circulation exceeded one million copies.
Despite the fact that developed countries are still introducing third-generation (3G) wireless Internet access technology, in some countries they have already moved to the fourth (4G). A very interesting example is Russia, writes the Economist. So, Yota, which does not provide the services of a traditional “voice” mobile communication service, built a 4G network from scratch. The company used 3,000 km (1,864 miles) of fiber-optic cable to connect its own base stations. Yota's plans are ambitious: the company's strategy involves the establishment of a worldwide brand, which is quite rare for Russia.For corrosive readers, the habr is worth noting that, of course, it comes from WiMax of the first generation, which the people christened “3.9G” - formally not meeting the definition of 4G, the standard “breathes in the back of the head” at the necessary speeds. And, of course, marketers have long been popularized with the term 4G in advertising.
The most common tariff plan is 900 rubles ($ 30) per month for access from laptops and smartphones. The plan provides no restrictions on the volume of traffic (although if a certain amount of transmitted data is exceeded, as well as when the base station is overloaded, there is a decrease in speed). There was a case when one of the users downloaded about 2 terabytes of data per month, which is equivalent to 2000 full-length films.
Yota did not abandon the previously adopted technology in favor of the new, which indicates the company's foresight and sober calculation. On the basis of previously built WiMax highways, LTE is currently being deployed, a technology that predicts victory in the battle of 4G standards. LTE and WiMax are very similar, says Denis Sverdlov, CEO of Yota. However, he suggests that most smartphones launched into the market will support LTE.And these are not just assumptions. Nokia, Samsung and some other players in the mobile market have already expressed support for this standard.
Yota plans to expand business in developing countries. The publication explains this less interest of the governments of these countries in making money from the sale of the radio frequency spectrum and more concern in the spread of wireless Internet access. Yota has already put the network into commercial operation in Nicaragua and will soon launch in Belarus and Peru. The company hopes to add two countries to this list annually.
But the success of the development of Yota depends on many factors. The company faces many problems in its homeland. A number of people in Russia adhere to the point of view that owning one company with such a wide radio frequency spectrum is unfair, therefore, it wants to transfer part to another operator. Recently, the regulator of the country's telecommunications market annulled the order for previously issued licenses. In response, Yota filed a lawsuit in court.The Economist writes that “Russian start-up shows how 4G wireless might work” (a Russian startup shows the world how 4G can and should work), and our regulator Roskomnadzor is trying to crush it in the bud, selecting frequencies and interfering with all other available methods . We ourselves do not appreciate what we have. Naked fact - half of my friends use Yota and everyone who travels to Europe faces uncomfortable, slow and expensive internet. 4G in Europe still does not smell - but it should