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Quattro wireless comes to an end

I have some experience developing for Android. Like many developers from our vast country, I did not have the opportunity to publish paid applications. After some deliberation, I decided to insert an advertisement, and I chose Quattro Wireless as a supplier. Everything was fine, but today I received an email from Apple:

About Quattro Wireless and the iAd Network
Since the launch of the iAd Network just over a month ago, advertisers and developers have been telling us how much they love this powerful new way to reach iPhone and iPod touch users right in their favorite apps.

iAds are captivating viewers with high-quality video and rich media experiences, engaging customers like never before and already delivering dramatic results. Advertisers are seeing a huge spike in the amount of time customers spend watching and interacting with ads, making them more comparable to television advertising than traditional online ads, and developers are thrilled with this new source of revenue.

We believe iAd is the best mobile ad network in the world, and starting next month we're going to focus all of our resources on the iAd advertising platform. We are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns. As of September 30, we will support ads exclusively for the iAd Network.
Advertisers can learn more about iAd here. If you are a developer, find out how to generate revenue and promote your apps using iAd here.

We look forward to working with you on this incredible new opportunity in mobile advertising. If you are a current Quattro Wireless developer or advertiser and have questions about this change, please contact your account manager.

Actually, this is a recent purchase of Quattro Wireless by Apple. In my opinion, they bought it only to pick up customers for their iAd. And developers for other systems other than iOs remain overboard. Somehow it is very hard to believe that Apple will descend to support "alien" devices.

It's sad to somehow realize that Apple is killing such a project, at least for me.


Source: https://habr.com/ru/post/102289/

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