Group Shopping is considered to be one of the most fashionable trends in online business recently. It is not surprising that in six months or a year his clones appeared in many countries of the world, and even in RuNet there are more than a dozen, new ones appear every week: biglion.ru, kupikupon.ru, vigoda.ru, groupicon.ru, weclever.ru, bigbuzzy. ru, fun2mass.ru, izumgoroda.ru, kupibonus.ru, grupper.ru, MoyKupon.ru, nadovmeste.ru, superkupon.ru and many others. One of the first such services was Darberry.ru
, which was launched in March 2010.
Today it became known that the Chicago-based company Groupon buys
its competitors from Japan and Russia. Darberry was chosen among Russian companies. The amount of the transaction was not disclosed. The company's founder, Elena Masolova, says: “I cannot name the numbers, there is a lot of indecent there, but it is stretched in time (which suits us perfectly). We were already profitable when we made a deal, and doubted whether we needed anyone at all, but their top arrived, told a bunch of pitfalls, stunts, etc., and we were bribed. ” The turnover of Darberry.ru last month amounted to $ 150 thousand, with a margin of more than 50%.
Elena Masolova admits that in the future Darberry can be renamed to Groupon. True, the Russian domain is already occupied by cybersquatters.