Eric Schmidt on the future of search

In an interview with the Wall Street Journal, Google CEO Eric Schmidt shared his vision of future search technology. At first, Schmidt expressed his joy at the growing number of search queries on the Internet, and that only Google could become a real helper, offering real advice and solutions to problems without the direct need to fully describe them.

“We are all very happy that we are still associated with the search, believe me. And there is an idea - to create technology for an even more convenient search, where you would not even need to enter your search query from the keyboard. I actually think that most people would prefer that Google not answer their questions, but immediately tell them what to do next. ”

Since Google knows "approximately who you are, approximately what interests you, approximately who are your friends" ( here Eric is very cunning, saying "approximately" - a comment of a translator ), he can suggest interesting things. For example, if you use a smartphone, Google can inform you what interesting things are happening around you at the moment (maybe a bookstore where you can buy a book that you added earlier to the ToDo list).

“The thing that makes the newspapers so fascinating now can be very easily calculated. We can create electronic versions of newspapers. The power of individual targeted advertising - this technology will be so good that it will be difficult for people to see or purchase a product that would not affect them at least to some extent, ”says Eric Schmidt. “When you go somewhere from the search box, you really want to go from syntax to semantics, from what you typed, to what you meant. And this is practically the role of the future of artificial intelligence. I believe that we will be leaders in this field for a long time. ”

In order to better understand user requests and respond better to those that have never been formulated, Google has to learn more about users, and this is one of the reasons why Google is in a hurry to create its own successful social network.

Three years ago, Eric Schmidt said that the goal of a personalized search is to allow Google users to ask questions like “What should I do tomorrow?” Or “What job should I choose?”. We cannot answer now even the simplest questions, because we do not know enough of you. And this is one of the most important aspects of Google expansion.

I don’t think that users will want Google to tell them what to do next, but perhaps they would not mind having a tool that would help them solve problems even when these problems cannot be formulated in an exact search query. A real query can be a document, a table, a list of words, an image, sound, a short video, and a place — and, of course, it is very difficult to produce a relevant result without targeting and personalization.
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[Translation prepared by osbygoogle.com ]