The long discussed feature of geolocation on Facebook is close to release. According to Cnet
, numerous well-informed sources testify to this: the “check-ins” feature with coordinates will be rolled out within the next weeks.
The interface will be implemented as an open API, which will integrate all existing startups in this area, including Foursquare, Loopt and Gowalla.
Thanks to standardization, check-ins will become part of the development platform and can be used in any other applications and games for Facebook. In addition, it will be possible to “like” various locations, which means a new large stream of advertising revenue for Facebook.
Facebook itself does not officially comment on this functionality, although it confirms the development of geolocation and its integration with other applications, and promises to tell everything immediately after its completion.
One source claims that the deadline for this project is scheduled for the next week, but there is a possibility of its extension.
There is information that Facebook works in partnership with the local search engine Localeze, which helped develop the “Places” directory on Twitter. Twitter users can also automatically add coordinates to each of their tweets, and in the future this will be the foundation for a complete geolocation product.
Localeze also did not disclose details, but confirmed that in the coming weeks / month it will announce the release of some important project.
The soon appearance of geolocation is also evidenced by the purchases that Facebook has made recently. This summer, they bought for about $ 10 million a little-known web service “check-ins” Hot Potato, which does the same thing as Foursquare, but not with locations, but with events. It is said that the founder and sole owner of this startup Justin Shaffer (Justin Shaffer) was to be a key element of the geolocation project on Facebook. Actually, for this, he was paid that kind of money.
This money is not very large compared to what the Foursquare startup demanded when Facebook approached it with a purchase offer. The startup did not agree with the price of $ 120 million and asked for 25% more, after which Facebook left the negotiations.