Do Google and Verizon comply with net neutrality principles?

Already on Habré published the news that the combined efforts of Google and Verizon on the formulation of the principles of network freedom bore fruit - a list of so-called principles of network neutrality was published. In a published document, for example, it is proposed to formally prohibit IT companies in the field of telecom in any way to restrict traffic or determine priority types of traffic.

The list of these priorities, developed by the joint efforts of the above companies, has already been sent to the US Federal Communications Commission (the notorious FCC). In general, one of the main points of the document is the prohibition of limiting traffic by providers. Such a ban, for example, does not allow service providers to restrict VoIP traffic (after all, a scandal recently occurred on this basis, when in different countries different providers gathered to restrict Skype traffic - mobile providers were especially distinguished).
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But not so simple as it seems. These principles of network neutrality, published by Google and Verizon, can only be a cover for the secret affairs of both companies. Now there are rumors that just Google and Verizon were going to agree on the allocation of priority for certain types of traffic, as well as to limit the traffic of various kinds for different users.

Immediately after the secret became clear, the "principles" were published, which seem to show that "we have nothing to do with it." We are Google with Verizon. Now companies claim that their customers are free to independently choose the priority in the consumption of certain types of traffic.

Companies claim that one of the most important factors in the development of the Network is the full awareness of Internet users about their own work on the Network. In other words, the user must see what he gets and what third-party companies that provide various kinds of content and communication services can learn about him.

In general, the situation turned out to be strange - after all, Google and Verizon have often been accused of various violations of the principles of the free Internet (on Habré, quite recently there was news of the presence of spyware in the open, like Chromium), and then suddenly and other companies are almost in the role of "legislators of Freedom". But of course, if these principles are really implemented (which is unlikely), then the Internet will become free, and users will be happy. Or not?

Do you think that “principles” have been published on goodwill, or are companies just trying to solve a difficult situation for themselves, to preserve their own authority and “face”?