What do Americans do online?

Americans spend about a quarter of their time online in social networks and blogs (15.8% last year - an increase of 43 percent). The study found that about a third (36%) of the time spent on communication through blogs, email, instant messages and social networks.

Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company	Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company
Top 10 Sectors by Share of US Internet Time RANK Category Share of Time June 2010 Share of Time June 2009 % Change in Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company

Top 10 Sectors by Share of US Internet Time RANK Category Share of Time
June 2010 Share of Time
June 2009 % Change in
Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company


40% of the total time is occupied by three classes: social networks, games and e-mail. It is noteworthy that the games overtook e-mail this year, taking second place. Despite the expectations, social networks have not yet shaken positions of instant messaging and e-mail.



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