Brandbook Training

I want to conduct a commercial training on the compilation of "brandbook". Interesting public opinion - do you need such training? In which cities is it better to spend? (Moscow, St. Petersburg, Kiev, Minsk)? Will someone from Habrovchan?



Thank you in advance.

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Who is this training for?

For designers of identification systems, corporate and corporate styles. The training is more instrumental than conceptual - therefore, I do not need to worry about the “bosses”.



Perhaps writing guidelines (brand books, style guides) is one of the few topics about which you will not find special literature. Nebogaty Internet and training and articles on this topic. I want to fix it.



Program under the cut





Types of guidelines:

• Brand Book (brandbook)
• Designer's Guide (guideline, designer's book, design guidelines);
• Marketing Guide;
• Journal "Murzilka" (domestic version with beautiful pictures);

Guideline features:

• Who uses them and why;
• Grade a good guideline;
• Simplification and complication;
• Features of drawing up guidelines for corporate styles and identification systems;

Designer guideline structure:

• Logo (sign and name, metaphor, construction);
• Use of the logo (free space, scale, compositional use, patterns, separate use, use on complex backgrounds, inversion, unacceptable use);
• Principles of brand identification (metaphorical constants, technological constants, visual constants, dynamic components, layers in composition, brand color space);
• Used fonts and typography basics;
• Basics of composition and identification within the framework of the style (calculation of the construction of a modular grid, logo placement, zoning, necessary, sufficient and redundant compositions);
• Standards of illustration and color correction;
• Additionally (typical modular grids and structures, priority of style-forming elements, reference book of terminology used);

How to write a section "for marketers" and not lose a client



Practice:

• Decompiling an existing style (how to make a “brand book” to someone else’s style);
• Creating and documenting your own corporate style (3 hours);

The training will be held in groups of up to 15 people.

Training duration: 8 hours.

Participation fee: 500 hryvnia (2 000 rubles)

Coach: Yaroslav Trofimov ( inspire metamarketing )



Sample guideline ("brand book") , made in inspire metamarketing.