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Brandbook Training


I want to conduct a commercial training on the compilation of "brandbook". Interesting public opinion - do you need such training? In which cities is it better to spend? (Moscow, St. Petersburg, Kiev, Minsk)? Will someone from Habrovchan?

Thank you in advance.
Who is this training for?
For designers of identification systems, corporate and corporate styles. The training is more instrumental than conceptual - therefore, I do not need to worry about the “bosses”.

Perhaps writing guidelines (brand books, style guides) is one of the few topics about which you will not find special literature. Nebogaty Internet and training and articles on this topic. I want to fix it.

Program under the cut

Types of guidelines:

Guideline features:

Designer guideline structure:

How to write a section "for marketers" and not lose a client


The training will be held in groups of up to 15 people.
Training duration: 8 hours.
Participation fee: 500 hryvnia (2 000 rubles)
Coach: Yaroslav Trofimov ( inspire metamarketing )

Sample guideline ("brand book") , made in inspire metamarketing.

Source: https://habr.com/ru/post/100777/

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