Samsung uses iPhone 4 problems to advertise its Galaxy S
Probably everyone has already heard about the signal quality problems of the iPhone 4 , if you keep it in a certain way. Against this background, many companies began to build their advertising campaigns around this scandal.
For example, in an ad for a Motorolla DroidX phone, you might notice the following lines:
“And most importantly, two antennas are built into the phone at once.They give you the opportunity to hold the phone the way you want and make calls from anywhere.You have a voice.And you deserve to be heard. ” ')
But Samsung went even further and started sending its new Galaxy S phone free of charge to users from England who complained about their iPhone 4 on Twitter.
A little later, it turned out that all the people who received a new phone in this way lead popular blogs or work in well-known publications. But the fact remains, Samsung is struggling to use Apple's trouble to its advantage.
In addition to free phones, they launched a new advertising campaign.
As we can see, in the word Hello, instead of the letters ll, the signal quality icon is used. Obviously, this is also a kind of game on the iPhone 4 problems.